Case Studies

History-Making Wins
In 2020, we helped elect Mondaire Jones, one of the first two gay Black men to Congress, with his Democratic primary win in New York’s CD17. Mondaire’s persuasion program focused on his real life experience and his authentic origin story.

Unlocking the Support You Didn’t Know You Had
In 2020, we helped flip the only congressional seat from red to blue with Carolyn Bourdeaux in GA CD07. Carolyn’s persuasion program focused on her mission-driven agenda for the district. It was a 29-piece program targeting six different universes.

“Words” Program
In 2020, we were on the team with Ricky Hurtado, who was only one of two Democrats to beat an incumbent in the North Carolina House. CXC was the only progressive mail firm, of three, to beat Republicans in the North Carolina House. Ricky’s persuasion mail program focused on his authentic and inspiring personal story and his journey to becoming a college professor and his dedication to students.

Innovative Design
In 2020, we crafted a six piece Democratic primary direct mail program for Dr. Michelle Au running for state senate in Georgia. The plan we crafted was authentic to her personal story and employed unique artwork in collaboration with Dr. Au, inspired by her own artwork.