Our Team’s Continued Commitment
This is a national tragedy and is not who we are as a nation.– Former President Jimmy Carter
Our takeaway from the national insurrection on January 6, 2021, is that messaging is key. Actions are important, and the deafening silence from former President Trump and his allies reveals a lack of courage and principle throughout the Republican party. The outcries from both parties and the way the incident was reported all played a key role in how the day was, and still is, viewed. Democratic messaging needs to be strong and precise. The ripples caused by the attempted insurrection pervade our current state of politics, and we must make sure that moving forward, we are on the offense.
At CXC, we will continue to speak with conviction and defend our values. We will promote and foster a culture of cooperation and mutual respect amongst our peers, colleagues, and clients. Our hope and responsibility for 2022 are that we continue to push one another to be our most authentic selves and not sacrifice our values for appeasement. We will continue to convey strong messaging and create open dialogues. Our focus, as a company, is to amplify our movement’s voice and never settle for less. Our vision for the coming year and beyond is to continue our work with progressive and Democratic candidates who are fighting for inclusion, equality, and equity for all people. We will focus on using candidates’ authentic voices combined with our innovative creative content, research, and targeting to deliver a strong narrative around our progressive values.
On a somber day like today, it is hard for us to feel the “happy” in “Happy New Year” — because the reality is that our work is not finished. We at CXC are committed to building a more equitable world, and our reflections today demonstrate there is still plenty of work to be done. Let’s get to work.
Managing Director, Campaign X Collective