A client-centered platform starts by providing them with more strategic options. VPX is designed to allow clients to view multiple strategies for their campaigns so they can choose the one that is right for them.
Garbage in, garbage out. Building samples based on prior performance will give you results that look like...the prior performance. VPX is built with more inclusive sampling methods to expand the range of outcomes and strategies our team can build.
VPX uses multimodal platforms in data collection, including online, text-to-web, live phone, and automated surveys. Then our data systems and analysis blend the results utilizing each method's strengths.
Once VPX is loaded into the CXC Stack the magic begins. The VPX shows clients different market scenarios. The system analyzes increases and decreases in market share by certain consumers and then applies tactical treatments to the market to show how it can move and evolve through time.
VPX services include both quantitative and qualitative analysis. In addition to quantitative research we can conduct A/B testing, online qualitative panels, and even traditional market focus groups.