Clients were overlooked and decision-making roles changed hands too frequently. Pouring more money into the system didn't yield better outcomes, and the quality of our industry's ad campaigns started to plateau. Innovation fell stagnant, and inexplicable losses began to accumulate.
We conceived Campaign X Collective with the client as our focal point to address these challenges. We dissected every facet of our industry down to its first principles and re-engineered them from the ground up. We aim to ensure our clients get the crucial services they need to reach their goals. Here's how we did it:
"You don't stand a tinker's chance of producing successful advertising unless you start by doing your homework."-David Ogilvy
Often overlooked or cut from a budget, research is a foundational part of any client's ad campaign. Unfortunately, the day a client is handed a research book it becomes obsolete. We designed our research division to be a living, breathing team member. Our research product is curated, comprehensive, and updated daily with live feeds and direct integration into all client products.
“Whoever understands the customer best, wins.” - Mike Gospe
Market research is critical to the success of your advertising campaign because in the end, a campaign isn't about you or your mission. It's about the consumers of your message and what they want. We help our clients locate and identify their market, and then using our situational polling algorithms, we build custom strategies to empower them to reach their goals.
"You don’t take a photograph, you make it."-Ansel Adams
Advertising is entirely dependent upon visual and copy assets. But when your assets are a jumbled mess and no one knows where that perfect picture is, or the b-roll from the shoot three months ago, all mediums suffer, and ultimately, the client gets a subpar product. Our assets manager comes as a standard service for our clients.
"If it doesn't sell, it isn't creative." - David Ogilvy
Our creative approach is backed by decades of research. After engaging our clients and building their authentic story in the framework of their specialized archetype, we deliver it through direct mail, digital, and linear TV. Our client's brand transcends all mediums to deliver their message right on target.
“The man who wins out and survives does so only because of superior science and strategy.”- Claude Hopkins
All of our elements, CODEX, VPX, NEXUS, PIXEL and XPRESS, come together in our client control platform that allows our clients to view their program from a global perspective down to the grassroots. Client's deserve see their strategy emerge from all the individual elements. Our system helps facilitate the emergence of a targeted strategy.